Our Directors
The team behind Sell My Gold
Founder
Our Story — Sell My Gold South Africa
When South Africans decide to sell my gold — broken, unwanted, old, or investment-grade — they deserve a process that is professional, completely discreet, and fair. That is the promise Sell My Gold has kept since the day we opened in 1997, and it is why we have become one of the most trusted names in gold buying across South Africa.
Since 1997 we have completed tens of thousands of secure transactions for satisfied clients across South Africa, steadily building a reputation founded on trust, transparency, and immediate EFT payment on every single sale.
A National Footprint
Over the years, we have operated from more than 10 offices nationwide, including Bloemfontein, Limpopo, Durban, the Northern & Eastern Cape, and Witbank. Since then, we have consolidated to our Gauteng (Pretoria) head office at Corobay Corner Building, Menlyn Maine — while simultaneously expanding our reach so that clients from Cape Town to Polokwane, Durban to Bloemfontein can sell gold conveniently through our fully insured nationwide courier service.
Every transaction — regardless of size or location — is backed by the same professionalism, integrity, and total discretion you would expect from South Africa's most trusted gold buyer.
Why Choose Sell My Gold
We believe you deserve a fast, fair, and fully transparent experience. That is why we offer immediate EFT payment, personalised support, and nationwide convenience — all under one roof. No queues, no public counters, no pressure. Just a straightforward, honest transaction backed by 29+ years of experience.
Nationwide service. Personalised support. Immediate EFT payment.
Contact us today and discover, first-hand, why thousands of South Africans continue to choose Sell My Gold as their trusted gold-buying partner — the name South Africa has relied on to sell gold safely since 1997.
Reviews
Awesome, Professional service. From the first WhatsApp message. You are treated with care, compassion and professionalism! Definitely recommend them!
Awesome and understandable staff. We are happy with the service.
Very professional service. I will refer anyone to Louis and his team. Thank you, you and your sons were awesome and helped us so beautifully!
I sold my jewelry to Sell my Gold and it was just awesome doing business with them. Super friendly, super fast. Will definitely recommend them!
Received very trustworthy, safe and prompt service. Thank you very much.
Thank you Louis and son for the friendly and excellent service. Will recommend you anytime. May favour follow you every day of your lives.
BEST service ever! Trustworthy, friendly and helpful. Thank you — will definitely recommend!
This is absolutely a great pleasure dealing with you. Always helpful and so friendly every time. Your service is outstanding!
Absolutely a trustworthy, professional company to do business with. It was fast and a positive experience. Can recommend them 100%. 10 out of 10! Thank you very much. Gerda Becker, Langebaan.
Trustworthy, helpful and friendly. Exactly what you need in a service provider.
Fast and professional. The right people to contact if you want to sell. Will not use anyone else.
Most professional, kind, friendly service. Offer was reasonable, more than all the other places I contacted. Will recommend 100%.
Absolute pleasure dealing with them! They are always friendly and professional. They don't just do business but show genuine interest in their clients.
Excellent service, very professional, received a transparent valuation and speedy payment. Would absolutely, HIGHLY recommend them for all your gold needs!
This is THE best service I have received in many years. Money in my account immediately. Wow, what a pleasure to do business with you. I refer friends and family to you.
I had an excellent experience from start to finish. Communication was quick, clear, and responsive, and I was assisted efficiently and professionally throughout.
Excellent experience working with Louis and Nas. They are very friendly and professional. The whole transaction went smoothly.
I was very satisfied with what I got. They were very professional and kind. Got my money right away!
Great experience. From beginning, they were professional, respectful, completely transparent about the process and made everything easy and comfortable.
We experienced Sell my Gold as professional expertise, trimmed with the warmth of family. Thank you for a safe environment without pressure to sell.
See all 100+ reviews on Google
In Association With
Gold Jewellery
Rings, chains, bangles, earrings — broken or intact. We buy all karats: 9ct, 14ct, 18ct, 22ct & 24ct. Scrap gold and inherited jewellery all welcome.
We buy all types of gold jewellery regardless of condition — broken, unworn, or inherited. Select the item below that best describes what you'd like to sell:
Diamonds
Loose or set stones. GIA or IGI certificate required. All shapes and sizes welcome.
We buy certified diamonds of all shapes and sizes. A valid GIA or IGI certificate is required — uncertified diamonds are not purchased.
- Loose certified diamonds (GIA, IGI, AGS)
- Diamonds set in gold or platinum jewellery
- All shapes: round, princess, oval, emerald
- All sizes from 0.10ct upward
- Estate and inherited diamond jewellery
- Certificate required — no exceptions
- Uncertified diamonds are not purchased
- Original certificate only, not a copy
- GIA, IGI or equivalent accepted
- Contact us if unsure about your certificate
Krugerrands
Full, half, quarter or tenth ounce. Bought at live market rates in Rands with immediate EFT payment.
We buy Krugerrands at live market rates. Whether you're cashing in a single coin or a full investment portfolio, we're your trusted partner — immediate EFT on every purchase.
Sell by Insured Courier
Nationwide, fully insured. Call or WhatsApp us — we handle the rest and pay immediately via EFT.
Contact Us
Choose the quickest way to reach us. We respond as fast as possible during business hours.