Our Story
We buy Gold Jewellery and Krugerrands, broken, unwanted, old, or investment-grade, through a process that is both professional and completely discreet. In short, we make selling gold simple.
Indeed, since 1997 we have completed tens of thousands of secure transactions for satisfied clients across South Africa, steadily building a reputation founded on trust and transparency.
A National Footprint
Over the years, we have operated from more than 10 offices nationwide, including Bloemfontein, Limpopo, Durban, the Northern & Eastern Cape, and Witbank. Since then, we have consolidated to our Gauteng (Pretoria) head office. We are simultaneously expanding our reach nationwide, so that we can deliver a more convenient and personalised service wherever you are.
Consequently, we now serve clients from every corner of the country. Furthermore, every transaction, regardless of size or location, is backed by the same professionalism, integrity, and total discretion you would expect from South Africa's most trusted gold buyer.
Why Choose Us
Above all, we believe you deserve a fast, fair, and fully transparent experience. That is why we offer instant payments, personalised support, and nationwide convenience, all under one roof.
Nationwide service. Personalised support. Instant payments.
So, contact us today and discover, first-hand, why thousands of South Africans continue to choose Sell My Gold as their trusted gold-buying partner.
Reviews
Great Experience! Everything felt safe and professional. Money was in my account immediately. Would definitely recommend.
Absolutely brilliant experience! They were professional, friendly and completely transparent throughout the whole process.
Excellent service and professional approach. Highly recommended!
Vinnig en professioneel. Regte die mense om te kontak as jy wil verkoop. Sal nie iemand ander gebruik nie.
Outstanding service with excellent professionalism. Highly satisfied with the experience.
Betroubaar, behulpsaam en vriendelik. Exactly what you need in a service provider.
Excellent experience working with Louis and Nas. They are very friendly and professional. The whole transaction went smoothly.
What a great experience. They were so friendly from the minute I got there. Everything was explained so nicely. Would absolutely, HIGHLY recommend them for all your gold needs!
I was a bit nervous selling my old gold jewellery but Louis and Nas came to my house and made the whole experience so comfortable and easy.
I had a really great experience selling my old gold jewellery with Louis. The process was quick, transparent, and fair.
Hierdie is DIE beste diens wat ek in baie jare gekry het. Geld dadelik in my rekening. Wow what a pleasure om met julle besigheid te doen. Ek verwys vriende en familie na julle toe.
I had an excellent experience from start to finish. Communication was quick, clear, and responsive, and I was assisted efficiently and professionally throughout.
Best professional people. Thank you.
I was very satisfied with what I got. They were very professional and kind. Got my money right away!
Most professional kind, friendly service. Offer was reasonable, more than all the other places I contacted. Will recommend 100%.
Absolute pleasure dealing with them! They are always friendly and professional. They don't just do business but show interest in their clients. 😊
I sold some jewellery to Sell My Gold about two months ago. Had a very pleasant experience. Everything was done quick and professionally.
A month ago I sold my gold items to Loui from Sell My Gold. It was a pleasure doing business with such a professional and friendly team. Highly recommended!
Very professional. Friendly. Pay out immediately.
We experienced Sell my Gold as professional expertise, trimmed with the warmth of family. Thank you for a safe environment without pressure to sell.
Great experience. From beginning, they were professional, respectful, completely transparent about the process and made everything easy and comfortable.
Excellent service. Came to my house within a day. Money was transferred immediately. Would recommend them any day.
Uitstekende diens...
Great service received. Professional, safe environment and immediate payment! Keep up the good business! 👍
IN ASSOCIATION WITH
Gold Jewellery
Rings, chains, bangles, earrings, broken or intact. We buy all karats.
We buy all types of gold jewellery regardless of condition, broken, unworn, or inherited. Select the item below that best describes what you'd like to sell:
Diamonds
Loose diamonds or set stones. Certified. All sizes welcome.
We buy diamonds of all shapes and sizes. Here's what you need to know before getting a quote:
- Loose certified diamonds (GIA, IGI, AGS)
- Diamonds set in gold or platinum jewellery
- All shapes. Round, princess, oval, emerald
- All sizes from 0.10ct upward
- Estate and inherited diamond jewellery
- Diamonds must have a valid certificate
- Uncertified diamonds are not purchased
- Certificate must be original, not a copy
- GIA, IGI or equivalent accepted
- Contact us if unsure about your certificate
Krugerrands
Full, half, quarter or tenth ounce. Investment coins bought and sold at market rates.
We both buy and sell Krugerrands at current market rates. Whether you're looking to cash in your investment or add to your collection, we're your trusted partner.
Sell by Courier
Fast, secure, nationwide delivery. 100% satisfaction guaranteed with full insurance.
Contact Us
Choose the quickest way to reach us. Call, WhatsApp, email, or Facebook.